Centralized
multi-stage event campaign management
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Plan, manage and track all event campaigns in one centralized
application for more targeted, personalized marketing efforts.
Integrated surveys,
email, voice and fax marketing
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Schedule, create and launch surveys and email, voice, or fax
event notifications and reminders
within one application. Real-time statistics such as emails
sent, opened, bounced, unsubscribed,
and unread are captured per recipient for instant follow-up.
Includes automatic unsubscribe
management for compliance with latest laws. Users are able
to determine effectiveness of
campaigns and choose the most relevant follow-up methods.
On-line payment
processing
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Integration with third-party vendors for online payment/credit
card processing.
List management,
segmentation and targeting
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Easily generate lists, queries, and reports based on specific
demographics or criteria for event campaigns.
Document library
for event documents and forms
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Contains a central repository for all event documents and
forms.
Detailed ROI
tracking
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Measures overall campaign return on investment by tracking
event campaign costs, resulting attendance numbers and revenue
generated as a result.
Configurable, user defined workflow,
business rules and triggers
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Users can define steps or specific actions that need to be
taken for campaigns to progress such as approvals, and specific
triggers for automated responses based on campaign results.
User-friendly admin tools
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Powerful administration tools enable end users to modify or
customize application quickly and easily without IT assistance.
Available hosted or turnkey
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Hosted or turnkey options offer users the right choice for
their organization.
Integration with existing data
sources
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Designed to work with an organization’s existing data
sources, eliminating additional database, data migration and
development costs.
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